Real Estate Solutions
We absolutely love helping real estate professionals land more clients, get more engagement, and build a bigger audience with social media management, lead generation, featured property videos, and more. Keep reading to find out more!
2 SOLUTIONS TO IMPLEMENT
Why Realtors need to use Video Marketing for Properties
“85% of buyers and sellers want to work with an agent who uses video”
If you’re not using video as a marketing tool, you’re missing out. Real estate continues to grow and the market is getting more and more crowded. Trying to stand out doesn’t require reinventing the wheel. In fact, it only requires looking at what is working and implementing it in your own business.
In that regard, video marketing is the key.
I’ve worked with a lot of realtors and often notice that a big struggle is getting seen in the jungle that is the online world. Digital marketing is becoming increasingly important for business, especially those in real estate.
Getting your brand and listings in front of those looking for an agent is becoming more difficult.
Community events, open houses and client visits will only get you so far. If no content is created, the online world doesn’t know it even exists.
Being found online and growing your presence requires you to take action and alter your regular process. A golden opportunity in that regard lies in video content. There are many different ways you can leverage video content (some of which I’ll dive into below) but there is one method that has the best impact and that is through listing videos.
What exactly is a listing video or virtual tour?
Listing videos are the bread and butter of real estate content.
They are an effective way of showcasing a property through the eyes of a prospective buyer. Buyers won’t have to guess whether the listing images are up to date. Nor will they have to hope that the room is as spacious as it looks on the image.
These videos offer a way for your buyers to actually
see the property, further allowing them to make an informed decision as to inquire or not. Being able to nurture your leads at the top of the funnel whilst simultaneously providing an engaging opening for new leads is invaluable.
On average, people spend 2.6x more time on a page with a video than without. That extra time could be just enough for a buyer to come to a decision, rather than surf for other options. Aside from this, there are some major benefits of implementing video content into your digital strategy.
Download our real estate
We did some research and found out how important it was for real estate professionals to use videos in their sales process. Some of the information above is included in the study but we thought you might want a copy of the whole thing!
Potential buyers see your social media first
Social Media Management (SMM) is a great way to get more clients, build your audience, and look great on social media.
According to the NAR (National Association of Realtors)
"Social media was the tool cited as the best source for generating high-quality leads among REALTORS®, followed by Multiple listing service (MLS) websites."
It's not any surprise that most people look at social media before they check out your website. In fact, the NAR also says that 99% of millennials (and 90% of baby boomers) begin their home search online. And many of those home buyers get to the website because they click on a property ad, or featured listing that scrolls across their social media.
Our agency has seen an increase over the last year of people interacting with local real estate agents and agencies specifically because that agent/agency has a well kept social media page with videos and easily assessible featured listings.
We manage it for YOU!
We make it easy for you to look great and up-to-date on your social media!
In fact, we give you access to your own personalized, social media content calendar.
You can do as much or little as you want and still have an impressive, content-rich, engaging social media presence.
Book a call with us
Book a call at your convenience and we can get to know your business and your needs.